I am all for vendor support, so it's tough to be critical, but I have to wonder why they thought being a supporting vendor here was a good idea. I think it's great that they are supporting the site, however, I think they would have done themselves a favor by not providing links to their site. If I wanted to find out what they sold, I would have tracked them down and been impressed that they support the hobby even if they don't have the best of items for us. Instead, like all of you, I was baffled by the page layout, photo selection, and part choices.
I've dug around the site twice, so I hope that helps the advertising numbers and keeps them here. Other than that, here's hoping they actually take the time to figure out what market they are trying to sell to.
I also liked the "ICED OUT EMBLEMS", but I have no idea what they are used for.