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The million dollar question is what will it be worth/valued when restored. The NADA guide for classic cars doesn't even have a value for these cars. Therefore there must be a very thin market for these "G" cars.

:smoke:
Check out the link below, NADA does show a value for G-cars in general, not specifically Hertz Cars which do have a premium added to them. However we all know NADA is somewhat generous in there values. The Collector Car Market Review pricing seems to have a better handle on "current" values based on recent sales. Sorry for the mess of the Collector Car pricing but the link would not work as copy and pasted.

http://www.nadaguides.com/Classic-Cars/1968/Mercury/Cougar/XR7-2-Door-Hardtop/Values

Collector Car Market Review Value Report
1968 MERCURY COUGAR 302-210hp (8cyl-2V) AT
#5 #4 #3 #2 #1
XR7-G 2dr Hardtop 3250 6600 12225 17000 25500

Add:
302-230hp (8cyl-4V) 10%
390-320hp (8cyl-4V) 25%
428-335hp (8cyl-4V) 100%
4spd manual trans 5%
Air conditioning 10%

http://www.vmrintl.com/cctm/coll_frame.htm
 

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Check out the link below, NADA does show a value for G-cars in general, not specifically Hertz Cars which do have a premium added to them. However we all know NADA is somewhat generous in there values. The Collector Car Market Review pricing seems to have a better handle on "current" values based on recent sales. Sorry for the mess of the Collector Car pricing but the link would not work as copy and pasted.

http://www.nadaguides.com/Classic-Cars/1968/Mercury/Cougar/XR7-2-Door-Hardtop/Values

Collector Car Market Review Value Report
1968 MERCURY COUGAR 302-210hp (8cyl-2V) AT
#5 #4 #3 #2 #1
XR7-G 2dr Hardtop 3250 6600 12225 17000 25500

Add:
302-230hp (8cyl-4V) 10%
390-320hp (8cyl-4V) 25%
428-335hp (8cyl-4V) 100%
4spd manual trans 5%
Air conditioning 10%

http://www.vmrintl.com/cctm/coll_frame.htm
This is what I found:

http://www.nadaguides.com/Classic-Cars/1968/Mercury/Cougar/XR7-G-2-Door-Hertz-390/Values

I think what you have posted is for non-G Cougars.
 

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001.jpg 002.jpg 003.jpg 004.jpg
Why is everyone so harsh on the "hottie". She looks period correct for the vintage of the car except for that thing growing on the side of her body. Otherwise she looks ok to me.
I'd like to see her "Marti report"...
 

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Copy and paste from the NADA website, note the add 20% for the XR7-G option. It does not specifically specify a Hertz car but other than the Door tag and the lack of Walking Cougar Valve Covers I think they are the same car. I'm sure Royce will correct me if I'm wrong.

1968 Mercury CougarXR7 2 Door Hardtop Pricing Original
MSRP Low Retail Average Retail High Retail
$3,232 $11,650 $18,800 $30,100
Options: (add options)
ADD-390/315 HP 4BBL V8 ENG 15% 15% 15%
ADD-AIR CONDITIONING 5% 5% 5%
ADD-MERC-O-MATIC TRANSMISSION 10% 10% 10%
ADD-SUNROOF 10% 10% 10%
ADD-XR7 G PKG 20% 20% 20%
See all options chosen
TOTAL PRICE $3,232 $18,639 $30,080 $48,160
 

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Copy and paste from the NADA website, note the add 20% for the XR7-G option. It does not specifically specify a Hertz car but other than the Door tag and the lack of Walking Cougar Valve Covers I think they are the same car. I'm sure Royce will correct me if I'm wrong.

1968 Mercury CougarXR7 2 Door Hardtop Pricing Original
MSRP Low Retail Average Retail High Retail
$3,232 $11,650 $18,800 $30,100
Options: (add options)
ADD-390/315 HP 4BBL V8 ENG 15% 15% 15%
ADD-AIR CONDITIONING 5% 5% 5%
ADD-MERC-O-MATIC TRANSMISSION 10% 10% 10%
ADD-SUNROOF 10% 10% 10%
ADD-XR7 G PKG 20% 20% 20%
See all options chosen
TOTAL PRICE $3,232 $18,639 $30,080 $48,160
Okay, so based on these numbers, is the cost of restoring the car a losing proposition from an investment standpoint? Keeping in mind that the NADA values are a little "bloated" and the "hottie" is not part of the deal. It sounds like you're the expert on these "G" cars.

:beer:
 

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Hey Scott, isn't the 390-4V rated at 325 HP? If so, I did notice on NADA that they didn't list a 390/325 HP 4BBL, but did list a 390/335 HP 4BBL which would add 35%. Wouldn't it be fair to say that since a 390/315 HP 4BBL would add 15%, that a 390/325 HP 4BBL would add 25%? John
 

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I just assumed it was a typo on someones part, I have seen various numbers posted in many places. And yes at this point restoring one of these cars is a losing proposition, don't ask me how I know. I only do it to keep me busy.
 

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I am with you Scott. Very few cars are worth restoring if you are only considering it as an investment. Project cars always bring more than the cost of restoration minus actual market value or the other way around lol. That is because it is a hobby for many still and not everyone can afford the entry fee of a restored car. You make your money when you buy not sell if you understand what I mean. Purchase point is the key to profit. Opinions of what a restoration is vary greatly. Is a 68 390 car for 10K worth restoring if its actual market value is 25K once completed...not even close. Not talking about the G car here. If you want to make money on classics buy poorly marketed good cars under the mark and resale well advertised. Know your cars and the current market trends.
 

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I believe its overpriced at present. Either that or I got one hell of a deal when I bought mine a little while back !
 

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I think if you are wanting return on investment restoring any car is going to be a losing proposition. If you want to make money on cars you need to buy them and sell them without working on them very much. Even if the car was pristine and rust free there is no way to make a case for profits in a restoration.

This particular car is a good restoration candidate compared to the typical east coast rust bucket. Most of the floors and frame rails don't need replacement. The interior stuff is easy to find and not expensive. The engine parts are all present. I think it is about a $10K car as it sits with all the extra sheet metal included.
 

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She's been around the block a few times, it looks like.
Looks like the first life is over at 100K but since the odometer only reads a few thousand the G is ready for the second life.
The G body just needs to sand blast and patch the floor panels (available at Cougar vendors).
The real question, is there a donor 68 with the proper dark blue interior available?
Jim
 

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I noticed that with the door panels removed the passenger side door was red and the driver's side was more white/grey. My Cougar also has a red passenger door while the driver's side is white/grey. I had thought that the passenger side door had been replaced at some point, but now I have to ask if this is how them came from the factory?
 

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My favorite cars are the ones like this that someone restores...as long as I'm not paying the bill.
 

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$9400+ WTF!!! Someone must have more money than sense...

:buck:
 

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Still has not met reserve !
 

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RESERVE has been met, current bid is $9,590.00. However high bidder has a "Zero" feedback and third high bidder only has 1 feedback.
 

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If it is a real bid, the seller should take the money and run....
 
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