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The Tale of the Mercury Cougar
By Joanne Brickman

When the Mercury Cougar debuted in 1967, the Lincoln-Mercury Division people figured it would be a "man's car." After all, it was based on the Ford Mustang platform, a hard-riding sports car that men liked and it was a flashy two-door hardtop.

As it turned out, however, women were the ones most interested in the brand-new Mercury Cougar. "I'm embarrassed about the fact that I never even thought of women as being customers of the car," says Gayle Warnock, former Public Relations Director for Ford Motor Company, and the person in charge of the promotional activities surrounding the introduction of the first Mercury Cougar. "They just took the car away from us," he says. Women have continued to buy the car over the next thirty years. The latest sales statistics show 46 percent of Cougar sales are to women.
 

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but that still leaves 53% to us men and 1% to the unidentifiable people out there.

I'm oc_cougar, and I'm a man...

bring on the trampoline!

Robert
 
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